Raw Living Spirulina (Web)
Raw Living Spirulina (Web)
A Florida farm shipping fresh living spirulina direct. We rebuilt the store, we run the search work, and our engineers built the subscription logic.
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Software and digital marketing
Software built around your operation. Marketing measured in customers.
Companies come to us for two things: the application their work runs on, and the marketing that fills the pipeline in front of it. One contract covers both, and you work with the engineers and the SEO lead directly.
Software that follows your process
Most companies reach us at one of two points. Either a technical role has been open for months and the roadmap is slipping, or the work runs on a tool that stopped fitting years ago and nobody is sure where to touch it. We start with the operation: what your team does on a Tuesday, before anyone decides what gets built.
Our engineering team works under a CTO with more than ten years in backend and frontend. We take turnkey projects, and we add senior engineers to development teams that already have a plan of their own. Either way the code sits in your repository, the documentation goes in as the work happens, and the exit terms are in the contract from the start.
On the marketing side the usual starting point is a site that gets visitors and very few inquiries, or spend going out across three channels with no way to tell which one earns it back. We begin with what already arrives: who lands on your site today, what they do, and where they leave.
From there we work search, paid, the site itself and the flows behind the form. Every account and every dataset is opened in your name, and the monthly review of your own numbers is on the calendar before the work starts.
The two divisions run separately. Hire the marketing team and no one pitches you software, and it works the same way in the other direction. When a project genuinely needs both, you still get one plan and one contract.
Marketing that brings buyers to you
Fourteen services.
Start with the one closest to your problem.
Each one has its own page: what it covers, how we run it, and when it is the right call. If two of them look right, say so on the first call and we will tell you which to do first.
Software8
Team augmentation
Senior engineers added to your development team. You interview them first.
Custom software development
The application your company runs on when nothing off the shelf fits.
Process automation
The job somebody repeats every week, handed to software, with a log of every run.
Systems integration
Your systems talking to each other, with one place that owns each record.
Technology consulting
What to build, on what, and in what order, before the development budget goes out.
Mobile app development
Apps from prototype to the store, with support after launch.
Managed services
Servers, applications and legacy software watched and patched, with a named engineer to call.
Cybersecurity
Security audit, hardening, restore testing and a plan in priority order.
Marketing and web6
Generative engine optimization
How often AI assistants name you, measured with our own tool, and the work on what they read.
SEO
A site Google can crawl, pages that answer what buyers type, and a report every month.
Google Ads and paid media
Campaigns counted in inquiries and orders, reviewed every week.
Web design and development
Fast, clear sites that give a buyer a reason to pick up the phone.
Ecommerce
Online stores on Shopify or WooCommerce, measured by order and by repeat purchase.
Marketing automation
Flows that reply, sort and alert, so no inquiry sits in an inbox going cold.
How working with us actually runs
Your morning is our working day. A nine o’clock call on the East Coast lands in the middle of our day, and we take late-afternoon Pacific calls often enough that it is routine. On an engagement with dedicated engineers, they keep the same hours as your team, and that is written into the contract rather than offered as a favor.
You sign once. You contract with STRADA 360 Digital S.L. Marketing, software or both, it is the same contract and the same people accountable for it. Send over the NDA you use with your own vendors and we work under it, purchase orders and supplier portals included.
There is nobody in the middle. The engineer writing the code and the lead running your site are the ones on the call, with a partner accountable for the account. Questions get answered where they come up, so a decision made on Tuesday reaches the person building it on Tuesday.
Anything else you want to know before a first call is on why STRADA, including what goes in writing and how a project moves from the first call to the first release.
Case studies
The work, with the starting point and what changed
Raw Living Spirulina is a Florida brand that grows and sells direct, and they are the client who introduces us in the United States. We carry three sides of that account: the store, the search work and the software behind their orders.
Catalaxy (Software)
Catalaxy (Software)
A cash intelligence platform for small and midsize companies: close to twenty modules in one cockpit, held together by one design system.
See the case studies
JCA Finance Group (Web)
JCA Finance Group (Web)
A mortgage brokerage lives on trust. We rebuilt the site around that, with a route to the first conversation a stranger will actually take.
See the project
Atelier CRM (Software)
Atelier CRM (Software)
A workwear ordering CRM with a list of faults. We fixed them and reworked the screens so staff of any age can place an order unaided.
See the project
Seeklayer (Our own tool)
Seeklayer (Our own tool)
We built it and we run it in house for our clients, so our AI visibility numbers do not depend on anyone else's platform. The scoring formula is published.
See how we use itEvery industry finds customers in its own way
A personal injury firm, a dental group and a parts manufacturer each find customers somewhere different, and each one stalls somewhere different. Pick yours and see how we work it and where we would start.
Law firms
Dental practices
Healthcare
Med spas
Real estate
Home services
Financial services
Insurance
Manufacturing
Logistics
Ecommerce
SaaS
Construction
Automotive
Hospitality
Multi-location brands
Law firms
Something goes wrong for somebody, they type a practice area and a city into their phone, and they read two or three profiles before they dial. We build the page that matches that search and the route from it to your phone.
- Practice area pages for the cases you want, not one list of everything you handle.
- The route from the page to a human: front desk, answering service, or an attorney after hours.
Dental practices
A practice runs on two kinds of patient: the one who searched for a dentist this morning, and the one on your books nine years who is overdue for a cleaning. Most marketing reaches only the first. We work both.
- Separate pages for implants, ortho and whitening, because those are separate searches.
- Recall email and text for lapsed patients, booked into the system your front desk runs.
Healthcare
Patients search a symptom long before they search a specialty, and then they want a provider and an opening. We build the symptom page, the provider bio and a clear path to an appointment time.
- Symptom pages that lead to the right clinic, with a provider bio and a real photo.
- Appointment times visible on the page instead of a line that says call to schedule.
Med spas
Discovery happens on a feed, the decision happens on your site, and what you actually sell is twenty minutes with your injector. Every page and every ad points at that one booked consult.
- Treatment pages written for the comparison a reader makes between you and two others.
- Booking flow and reminders built around the consult, since that is where no-shows get fixed.
Real estate
Almost every brokerage site is built for buyers: search bar, map, photo grid. A seller who wants to know what their house is worth has nowhere to go on it. We build the seller route and keep the buyer one fast.
- A seller route: home value request, recent sold results, the process week by week.
- Listing inquiries routed to a named agent by rotation or price band, not a shared inbox.
Home services
It is eleven at night, the furnace is out, and whoever picks up the phone gets the job. We build the route to that call and keep the budget inside the area your trucks already cover.
- Service pages by trade and by town, with the phone number where a thumb lands first.
- The core area the budget concentrates on, with the outer towns named and excluded.
Financial services
Somebody gets your name from a CPA or a friend, then looks you up to decide whether to call. We make that check easy: who you serve, how you are paid, and what the first meeting involves.
- Who you serve, stated specifically, and how you are paid, where a reader finds it fast.
- A first meeting page: how long it takes, what to bring, what happens after.
Insurance
Insurance holds two sales: the three-quote comparison you have to be part of, and the renewal that passes quietly every year. We work the quote page and the reasons a household keeps three policies with you.
- Personal lines pages written for the moment somebody is pulling three quotes.
- Commercial pages by class of business, with a producer's name and the limits that trade needs.
Manufacturing
Your ERP knows what was ordered. The floor knows what actually ran, on a clipboard and a shared spreadsheet somebody reconciles Friday afternoon. We build the software that closes that gap.
- Floor capture for labor, scrap and setup time, posted back into NetSuite, Epicor or Business Central.
- Inspection results and certificates of analysis pulled up on demand, not out of a folder.
Logistics
Where is my freight. The answer is already split across your TMS and three carrier portals, and somebody on your team is the translator. We put that status on your customer's screen instead.
- A tracking page your customers load themselves, fed by your TMS and the carrier portals.
- One definition of delivered across carriers, so dispatch stops reconciling three versions.
Ecommerce
Your store, your subscription app, your 3PL and your books each hold a version of the same order. We connect the stack you already pay for and build the pieces nobody sells off the shelf.
- Shopify and WooCommerce work that touches checkout without breaking a theme four people edited.
- Payouts, fees, refunds and chargebacks broken out for accounting instead of arriving as one lump sum.
SaaS
You have dates in front of customers and a hiring pipeline that will take a quarter. We add senior engineers to your team, in your repository and your sprint, working the same hours as everyone else.
- Senior backend and frontend engineers you interview yourself before they start.
- Allocation up for a release and down after it, with the notice period agreed in advance.
Construction
The paperwork that decides whether you get paid gets written at six in the evening, in a truck, from memory. We build the software that captures it on the job and sends it into the office system.
- Daily reports, time cards, extra work and photos of covered-up work, captured on a phone.
- The field record posted into Sage, Foundation or QuickBooks before the pay application goes out.
Automotive
A dealership is two businesses in one building, and the same customer shows up in sales and in service without either side knowing. We join them and connect the work to the DMS you already run.
- Sales and service reading from one customer record instead of two separate ones.
- Scope set by what your DMS actually lets out, agreed before anything gets built.
Hospitality
Restaurants and hotels run in shifts and report in months, so a manager hears that labor ran high about eighty shifts late. We put the shift in front of the person who can still do something about it.
- Phone-first screens with big targets, readable with a tray in the other hand.
- Capture that keeps working through an internet outage and syncs when the line comes back.
Multi-location brands
Corporate wants every location reporting the same way, down to the same fields in the same order. Every location has a reason it works differently, and some of them you do not own. We build the system that holds the standard and the exception.
- One place for the corporate standard, with room for the exception a location needs.
- Numbers arriving from every unit without anyone sending an email to ask for them.
Where is your business today?
Tell us the goal and where things stand right now. We come back with what we would do first, what it involves and who would be on it.
Let’s talk about your projectBefore the first call
What companies ask us while they are comparing vendors. Anything that is not here, bring it to the call.
Two divisions. STRADA 360º runs marketing, SEO and websites, so buyers find you and pick you. STRADA DEV builds custom software, automation and integrations, and places senior engineers on development teams. You can hire one division or both, and the contract is the same either way.
Our day runs 9:00 a.m. to 6:00 p.m. Central European Time, Monday through Friday. On your clock that is 3:00 a.m. to noon Eastern and midnight to 9:00 a.m. Pacific, so your whole morning sits inside our working day. For calls later in your afternoon we extend ours. On engagements with dedicated engineers, those engineers keep your team’s hours.
STRADA 360 Digital S.L., a company registered in Spain. The full registration details are in the legal notice. One contract covers whichever division does the work, and we fit your accounts payable process, purchase orders and supplier portal included.
Whoever does the work. On software, the engineers writing the code. On SEO or a website, the lead running it. A partner stays accountable for the account, and that does not change after the proposal is signed.
With a call. You tell us the goal and where things stand, and we tell you what we would do first. Then you get a proposal with the scope, the deliverables, the schedule and the price in writing, and nothing starts until you approve it. When the work needs a proper look at your site or your systems before anything else, that analysis is phase one.
Within one to two business days, by email or phone, whichever you ask for. If it is urgent, say so in the message and we move it up.
Stefan Valentin runs strategy, SEO and marketing. Cristian Fernández is the CTO of STRADA DEV, with more than ten years in backend and frontend. Sedik Aniss handles commercial terms. You can see who would cover your work on the team page.
Tell us about your project
Send us the goal, where things stand today and when you need it. We reply within one to two business days to set up a first call.