She sees a result
A reel, a story, a friend’s jawline. Nobody searched for anything yet. What happened is that a treatment became thinkable.
Industries · Med spa
Marketing for med spas
Aesthetics sells a consult, not a treatment. Somebody finds you on a feed, reads about a treatment on your site, compares you against two other practices, and the thing they finally do is book twenty minutes with your injector. Every piece of the marketing points at that one action.
The thing you are selling
The consult is the product. Protect the calendar.
A free consult that anybody can grab fills your injector’s day with people who were never going to treat. A consult with a small deposit against the first treatment fills it with people who show up. Which way you go changes the ad copy, the booking page and the follow up, so we settle it before anything is built.
Three numbers from your side shape the plan.
- 01Consult to treatment rate. Your injectors already have a feel for it. It tells us whether the job is more consults or better ones.
- 02No show rate. If it is high, the fix is in the booking flow and the reminders, not in the ad spend.
- 03Which treatments you want to grow. Tox and filler behave nothing like body contouring or lasers. Different research time, different price point, different page.
The buying moment
Discovery happens on a feed. The decision happens on your site.
Four stages, and they run in this order almost every time.
Then she searches the treatment
By name, usually a brand name, often with a city attached. This is the search that can be won, and it is the one most aesthetics sites answer with a single Services page.
Proof comes next
Before and after photos of someone who looks like her, the credentials of whoever holds the needle, and reviews. Results on real patients beat stock imagery and brand assets every time.
Then she books at 11 p.m.
Aesthetics browsing peaks late. Online booking that shows a real opening captures that; a contact form that promises a call back tomorrow hands her back to the comparison.
What we do
Found, believed, and booked
Four services. Each has its own page with the detail.
- /01Web design →A page per treatment with pricing structure, downtime and who performs it. Before and after galleries that load fast on a phone. Online booking with a deposit if that is the model you choose.
- /02SEO →Treatment pages written for the way patients search, plus a Google Business Profile with current photos and a steady flow of reviews, because aesthetics searches are local and the map pack gets the first look.
- /03Google Ads →Campaigns by treatment, with creative and landing pages built to the policy each platform applies to medical aesthetics. When something gets flagged anyway, the appeal is ours to run.
- /04Marketing automation →Consult reminders, the message that goes out when a tox patient is due again, membership renewals and the follow up for a consult that did not convert on the day.
Where our work stops
Your injectors own the outcome. We own the booked consult.
We make no claims about what a treatment will do for anyone. The copy describes what you offer, who performs it and what the visit involves, and the medical director approves it.
What changes in aesthetics
Your best asset is a photo with rules attached
Before and after imagery is the most persuasive thing you own and the most restricted thing you can advertise. Both facts are workable.
Galleries live on your site
Which is where they do the most work anyway, because that is where somebody is already deciding. We build the gallery by treatment and by concern so she can find a face like hers.
Consent is on file, per photo
Signed release, what it covers, where the image may appear. We set up the process so your front desk collects it at the visit and the gallery only ever pulls from cleared images.
Ad creative is built for review
Paid creative is designed to the policy each platform applies to medical aesthetics and personal attributes. We write to that policy as it reads today, and when a reviewer disagrees we run the appeal.
Devices get the same treatment
Manufacturer co op creative often arrives with claims your account cannot run. We rewrite it to fit your practice and the platform, with your brand on it.
More industries
Other industries
Each one has its own page: how that business wins a client, and where we start.
Questions practices ask about med spa marketing
Let’s talk about your practiceUsually, yes. Flags in aesthetics almost always come from three places: imagery that reads as a body part close up, copy that implies something about the viewer’s appearance, and a landing page that promises a result. We rebuild those three. In our experience that is where the flags start, and the appeal is ours to run either way. Detail is on the Google Ads page.
That is your business decision and it changes the whole funnel. Free brings more bookings and more empty chairs. A deposit credited to treatment brings fewer and better ones. We will tell you what each does to the numbers you care about, then build for the one you pick.
The strongest aesthetics content comes from inside the practice, because it is your injectors and your patients. What we do is set up the capture routine, the consent step and the gallery on your site, and make sure every piece of content has somewhere to send the person it convinced.
From patients who already treat with you, offered at the second or third visit rather than in an ad. The page explains what the membership includes and what it is worth, and the offer goes out on a schedule through marketing automation, tied to each patient’s treatment history.
In most cases, and it comes down to what your system opens up. If it offers online booking, that flow goes on the treatment pages themselves rather than only on a Contact page. When it does not, the page captures the request with the treatment attached and the front desk hears about it right away. Either way you see which treatment page produced each booked consult.
Next step
How many consults did you book last month, and how many showed?
Those two numbers tell us where the work is. Send them with the treatments you want to grow, and we reply within one to two business days to set up a first call.
Let’s talk about your practice