The product page leaves a question open
How it ships, how long it keeps, what is in it, what happens if it arrives wrong. One unanswered question and a ready buyer opens a search tab instead.
Ecommerce
Ecommerce development for brands that already sell
We build and rebuild stores on Shopify and WooCommerce, and we work on the parts that decide the order: the product page, the checkout, the shipping options and the apps your operation already runs on. The store stays in your company’s name, and adding a product or changing a price stays your team’s job.
- Shopify and WooCommerce
- The store and the customer list are yours
- Your team runs the catalog
- Stefan Valentin runs the project
ShopifyWooCommerceWordPressStripePayPalGoogle Merchant Center
Ownership
The store, the domain and the customer list stay in your name
This goes in writing before anything gets built. The Shopify or WordPress account belongs to your company and the domain stays on your registrar. Customers, orders, subscription records and the theme code we write all live inside your store. STRADA works through staff or collaborator access, and you can remove it whenever you want.
Your apps work the same way. Subscriptions, email, the help desk, shipping labels, referrals and accounting stay on your billing, under your own agreement with each vendor. We configure them and document how they fit together.
That matters most at the point nobody raises during a kickoff, which is the end of it. Take the store elsewhere and there is nothing to hand back, because none of it was ever anywhere else.
- 01Your account, your billing. Platform and app subscriptions sit on your payment method, not ours.
- 02Your data stays put. Order history, customer records, subscriptions and analytics stay in the store.
- 03Your call on access. Remove ours and the store keeps running with everything in it.
- 04Your code, with notes. Theme and custom work are handed over documented, so the next developer can read it.
Where orders go
Four places a store loses the order
Traffic is rarely the first problem in a store that already sells. These four come up again and again, and none needs a bigger ad budget.
Checkout asks for one thing too many
Shipping cost that shows up at the last step. An account somebody has to create. A field nobody needed. Each one is another place to stop.
Most of it happens on a phone
Heavy images, a layout that shifts under a thumb, a buy button below the fold. Phone shoppers will not go hunting for the button, and Google sees the same slow load they do.
The second order never arrives
Selling again to someone who already bought is usually the cheapest order in the store. With no reason to come back, every month starts over.
What is included
The storefront and everything behind it
Six fronts. We start with whichever ones you are missing.
- /01
Store build or replatform →
The platform that fits your catalog and the person who runs it every day, built to load fast on a phone, which is where most of your orders come from. - /02
Catalog and product pages
How the catalog sorts, how it filters and what each product page answers. The page where the sale happens, and usually the one with the least attention on it. - /03
Checkout, payments and shipping
The fewest steps to paying, shipping cost visible early, and the payment methods your customers reach for. Whoever reaches checkout already knows the total. - /04
Subscriptions and the app stack
Delivery cadence, pause, skip and change of plan, configured in your subscription app and tested with real orders. Email, help desk, shipping, referrals and accounting get wired into the same store, so there is one source of truth for an order. - /05
Inventory, orders and your back office →
Stock on the site matches the shelf, and each order lands where you pack it. When two systems have to talk properly, that work is built by STRADA DEV, our software division. - /06
Found in search and in Shopping →
Collection and product pages written the way shoppers search, and a clean catalog feed into Google Merchant Center, so Shopping campaigns have something accurate to spend on.
Replatforming
A move to a new platform is a URL problem before it is a design problem
Every product and collection address that earns traffic today gets mapped to its new home, and the redirects go live with the store. Order and subscription history moves with it. Any platform change moves rankings around for a while. What we control is arriving with the redirects already done and the measurement already reading.
How it runs
In phases, with the store selling throughout
Nothing goes dark while we work. You see each phase on a staging store before a customer does.
What you sell, and to whom
How many SKUs, which variants, where the margin sits and how it ships. The platform comes out of that, not the other way around.
Catalog and content
Categories, attributes, photos and copy. The least glamorous phase, and the one that decides whether the store is still easy to run a year from now.
Build and test
Store, payments, shipping, subscriptions and the order emails. We place real test orders, refunds and cancellations included, before anyone outside can reach it.
Launch and read
It goes up with measurement already on, so the first week shows which product page converts, which step gets abandoned and which shipping option stalls an order.
What you get
A store your own team runs on Monday morning
Adding a product, changing a price or putting a promotion live is something you do yourself, in minutes.
- 01The store, live. Catalog loaded, payments and shipping configured, order and subscription emails written.
- 02Your store manual. How to add a product, how to change a price and what to leave alone, written with your own products as the examples.
- 03Measurement that reads in orders. What gets viewed, added to cart and bought, so the next decision has numbers under it.
- 04A plan for what comes next. Everything outside this phase, ordered by how much it moves orders.
Stefan Valentin runs the project and answers you directly. Calls go on the calendar through midday Eastern and first thing on the Pacific, so a decision that comes up in your morning gets made in it.
Want us handling updates, app conflicts and small changes after launch? That is priced and signed alongside the build. Ongoing search work is its own service, and the second order is what automation is for.
Questions people ask before a build starts
What comes up on the first call, answered plainly.
Let’s talk about your storeIt comes down to the catalog, what the store has to connect to, and who maintains it week to week. Shopify fits when you want a light maintenance load and an app ecosystem for subscriptions and fulfillment. WooCommerce fits when the store lives inside a content site you also want ranking. If you are already on one of them, we work inside it.
We migrate the catalog, the customers, the orders and the subscriptions, and every old address gets redirected to its new one. That work protects what you already earned in Google. Rankings move around for a while after any platform change, and arriving with the redirect map finished and the measurement live is what lets you read it from day one.
Yes, and that is the default. Subscriptions, email, the help desk, shipping and accounting stay on your billing, and we build around them. Where two apps do the same job and fight over the same order, we say so and tell you what consolidating involves.
We do the initial load, from whatever format you keep the catalog in, then hand it over set up and explained. For a large catalog we agree one template per category first, so every product page answers the same questions. Where photos or copy are missing, we price that up front rather than discover it mid build.
Three things set it: how many products and variants you have, what the store has to connect to, and how much of the catalog gets built from scratch. Each quote is prepared for the case, with the scope closed and in writing. We look at the store on the first call and send the proposal after it.
Next step
Do you know where your orders drop off?
Send us what you sell, which platform it runs on and how you keep the catalog. We look at the store and tell you what we would change first and what we would measure. You hear back within one to two business days to set up a call.
Tell us what you sell