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Industries · Ecommerce

Ecommerce software for brands that sell direct

Your store, your subscription app, your warehouse and your books each hold a version of the same order. Reconciling them is somebody’s whole Monday. We connect the stack you already pay for so one order means one number, and we build the pieces nobody sells off the shelf.

Let’s talk about your store See what we build
How you got here

Nobody chose this stack. It accumulated

Every app in it solved a real problem on the day it was installed. None of them was chosen with the other six in the room.

  • 01The store. Shopify or WooCommerce, with a theme that has been edited by four different people and a checkout you are nervous about touching.
  • 02The apps. Subscriptions, bundles, reviews, email, help desk. Two of them write to the same order and disagree about who owns it.
  • 03Fulfillment. A 3PL, your own pack bench, or both at once for different SKUs. Its inventory count is the one that is actually true.
  • 04The books. Payouts, fees, refunds and chargebacks landing in accounting as a lump sum somebody breaks apart by hand each month.

We start by following one order through all four, including a refunded one and a subscription renewal, because that is where the disagreement shows.

Reviewing how one order travels from a direct-to-consumer store through fulfillment and accounting
Where the numbers break

Growth breaks the counting before it breaks anything else

Each of these shows up around the point where orders per day stop being countable by eye.

01

Inventory lags the sale

The store oversells a SKU because the sync runs every fifteen minutes and a drop emptied the shelf in four. The customer finds out from a service email.

02

Subscriptions follow their own calendar

Renewal dates, skips, swaps and failed cards live in the subscription app. Your forecast and your pick list are built from somewhere else, so the warehouse is guessing.

03

Bundles and kits confuse everybody

One listing, four components, three of which also sell on their own. The store counts the bundle, the 3PL counts the parts, and the margin report counts neither correctly.

04

Returns arrive with no paperwork

A box shows up without a reason code or a link to its order. Restocking, refunding and spotting the SKU with a quality issue all stall on the same missing record.

STRADA DEV · Software

What we build for direct-to-consumer brands

Your apps stay on your billing and in your name. We build around them, and we say so when two of them are doing the same job.

  1. /01Systems integration Store, 3PL, subscription app and accounting sharing one record per order. We decide which system owns each field and write the map down.
  2. /02Ecommerce development Work on the parts that decide the order: the product page, the checkout, shipping options and the subscription flow. The store stays in your company’s name.
  3. /03Process automation Low-stock holds, pre-order rules, failed-payment retries and the daily reconciliation your team currently does in a spreadsheet by hand.
  4. /04Custom software development The internal tool no app covers: wholesale ordering, batch and harvest dates on the product page, or a margin view that reads bundles correctly.

We have done this work for a Florida farm that grows fresh living spirulina and ships it direct to households, where a twelve-day freshness window sets the rules for the whole store. Read that case.

FAQ

What brand owners ask before we touch the store

Let’s talk about your store

Yes, and that is the default. Subscriptions, email, the help desk, shipping and accounting stay on your billing. Where two apps write to the same order and fight over it, we tell you which one we would keep and what consolidating involves.

That is the common case, and the decision is which system is the source of truth, usually the warehouse. From there it is about how often each channel is updated and what happens when the connection drops. We also set buffers per channel so one of them cannot sell the last unit three times.

It changes the store, not just the warehouse. Cutoff times, ship days, the zones you can reach in time and what the product page promises all follow from the shelf life. We design the order window around the real cycle, and the checkout only offers what the cycle can keep.

You do. The store, the domain, the apps and the customer list are in your company’s name, and the code we write sits in your repository with the documentation beside it. Exit terms are in the contract before we start, not negotiated later.

Next step

Which number does your team stop trusting first?

Tell us what platform you sell on, who fulfills your orders and which report people quietly recount by hand. We reply within one to two business days to set up a first call, and from there we map the route for your project.

Let’s talk about your store