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Industries

Every industry gets stuck at a different point

Two companies can run the same software and sell in completely different ways. One loses the deal in the quote, another in the handoff to operations, another because the record an auditor wants was never captured. We start from where yours loses it.

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What changes

Four things, and they change everything downstream

Industry work goes wrong when it stays at the level of vocabulary. Swapping in the right nouns and calling it a specialty is not knowing an industry.

What actually changes is narrower than that, and it decides the build and the campaign both.

  • 01Who signs. One buyer with a card, a committee with a procurement process, or a dealer who sells on your behalf.
  • 02What you may claim. Some industries can say anything. Others have a regulator reading the page.
  • 03What you have to keep. Batches, serial numbers, consents, chain of custody. If nobody captured it, it does not exist.
  • 04How long it takes. A cart that closes in four minutes and a contract that closes in nine months need different work.
A team reviewing how an industry sells before any work is scoped
How we start

The first week looks the same in every industry

Because the point of it is to find out how yours is different.

01

Sit with the people who sell

Your sales team already knows what the objection is. Usually nobody has written it down.

02

Read the words buyers use

Not the industry term. The phrase a buyer types, which is often the phrase your site never uses.

03

Follow one order end to end

From the first inquiry to the invoice. Every manual step and re-typed field goes on the list.

04

Name the constraint out loud

The rule, the certification or the system that cannot be touched. It shapes the plan instead of surprising it.

An operations screen tracking orders through the steps of a production process
Proof

The work reads better as a case than as a claim

Each case study says what the company sold, where it was losing time and what we built or changed. Read them and see which one looks like yours.

STRADA 360º · Marketing and web

If the problem is getting found and getting chosen

Industries where the buyer compares before they ever contact you.

  1. /01Generative engine optimization Start here if buyers in your industry now ask an assistant for a shortlist and you have no idea whether you are on it. We measure it with our own tool and publish how the score is built.
  2. /02SEO For industries with real search demand, where your site answers a different question than the one buyers actually type.
01 · Marketing and web

Find the practice you run

Eight industries where the buyer compares before they ever contact you. Each page is written for how that one sells, not for the industry in general.

Law firms A case starts with a search and ends with a phone call.Dental practices Two kinds of patient: the new search, and the overdue recall.Med spas Aesthetics sells a consult, not a treatment.Home services HVAC, plumbing, roofing and electrical, at eleven at night.Healthcare A service line to fill, and the compliance question answered first.Real estate Listings pay, and the seller route is the one that is missing.Financial services Your site is the verification stop after the referral.Insurance Two sales in one: the comparison, and the renewal.
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STRADA DEV · Software

If the problem is how the work gets done

Industries where the bottleneck sits inside the operation, not in front of it.

  1. /01Custom software development When your industry runs on spreadsheets nobody sells a replacement for, because the way you work is the product.
  2. /02Process automation The slow step is often a person moving data between two systems, every week, in the same order. That is this page.
  3. /03Team augmentation Pick this one if the plan is already yours and what you need is senior engineers to build it alongside your team.
02 · Software and operations

Eight operations, and where each one jams

Here the bottleneck sits inside the company. These pages say where, in the words of the people who work there.

Manufacturing Your ERP knows what was ordered. The floor knows what ran.SaaS Dates already promised, and a hiring pipeline of a quarter.Ecommerce Store, subscriptions, warehouse and books, one order each.Logistics Where is my freight, answered without a person translating.Multi-location brands One standard, room for the exception, every location.Construction Daily reports and time cards captured on the job.Automotive Two businesses in one building, and one customer record.Hospitality Run in shifts, reported in months. We put the shift first.
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Next step

What does your company sell, and how does it sell it today?

That answer tells us more than the name of your industry. Tell us how a deal reaches you, who signs it and what slows it down. We reply within one to two business days to set up a first call, and from there we map the route.

Let’s talk about your project