Three pins on a map
Somebody searches for a dentist near them and gets three listings with a rating, a distance and a Book button. Your website is not in that moment. Your Google Business Profile is.
Industries · Dental
Marketing for dental practices
A dental practice runs on two different kinds of patient. The new one who searched for a dentist nearby this morning, and the one who has been on your books for nine years and is due for a cleaning. They cost completely different amounts to bring in, and most practices only market to the first. We work both.
The economics of a chair
A new patient costs money. A recall costs an email.
Winning a new patient means competing in the map pack, paying for clicks and earning reviews. Bringing back a patient you already have means a reminder going out at the right moment. Both fill the same chair.
Practices that lean hard on acquisition and let recall slide end up paying for growth they already owned. So we look at your schedule before we look at your ads.
- 01Open chair time. Which days and which providers have gaps, and whether those gaps are hygiene or restorative.
- 02Lapsed patients. How many are past due for a cleaning, and whether anything currently reaches them.
- 03The procedures you want more of. Implants, ortho, whitening, sleep appliances. These are separate searches, not one line on a services page.
How a new patient picks
The map pack and the reviews do the choosing
Four steps, and most of them happen before anyone sees your website.
Then the reviews
They read the recent ones, looking for the front desk, the wait and whether the hygienist hurt. A profile with steady new reviews reads as a practice that is busy and still cares.
Then the insurance question
“Do they take my plan?” decides more appointments than anything you write about technology. If the answer is buried, the search continues.
Then they try to book
Tapping a Book Now button at 9 p.m. and getting a real opening is a patient. A form that promises a callback is a maybe, and your front desk pays for it tomorrow.
What we do
Fill the new chairs, then keep them full
Four services. Each has its own page with the detail.
Service→SEO and Google Maps01Google Business Profile, kept current02A page per procedure03Reviews asked for on a schedule
Service→Google Ads01Emergency and same day02High value procedures03Radius that matches your drive time
Service→Web design01Plans accepted, said plainly02Online booking into your software03New patient forms that work on a phone
Service→Marketing automation01Recall and reactivation02Appointment reminders03Review request after the visit
Your software stays
Booking goes into the system your front desk already uses
Dentrix, Open Dental, Eaglesoft or whatever you run. If it offers online scheduling, we put it on the site so patients book a real slot. When it does not, the site captures the request and alerts the desk right away.
What changes in dental
The year has a shape, and budget follows it
Dental demand is not flat, and a plan that spends the same amount every month ignores that.
Benefits expire in December
Patients with unused annual maximums are the easiest appointments of the year, and they are sitting in your own records. That campaign starts in the fall, not on December 20.
January resets everything
New deductibles, new plans, new employers. The questions coming into the front desk change, so the insurance pages and the ad copy change with them.
Emergencies ignore the calendar
Broken tooth and tooth pain searches run all year, on weekends and at night. They convert on whoever can be seen today, which is a scheduling promise, not an ad headline.
Big cases take months
Implants and full ortho get researched, priced and slept on. That path needs a page that answers the money question and a follow up that keeps the conversation alive.
Patient information
Forms built the way your compliance expects
An appointment request is health information the moment someone types a reason for the visit. So the forms ask for the minimum needed to book, and anything clinical stays in your practice management system.
Reminders, recall messages and review requests go out through tools your practice has approved, and we sign the agreements your practice requires for the work we do. Your own compliance and legal advisors keep the final say.
More industries
Other industries
Each one has its own page: how that business wins a client, and where we start.
Questions practices ask about dental marketing
Let’s talk about your practiceIf your system offers online scheduling, we put it on the site so a patient books a real opening without calling. If it does not, the site takes the request with only what is needed to schedule and alerts the front desk immediately. It is part of web design.
One message after the appointment, to the right patients, with a link that lands directly on your Google profile. Asking everybody once beats asking a few people repeatedly, and the sequence is set up in marketing automation so the desk never has to remember.
Yes. Each location keeps its own verified profile, its own page with hours and providers, and its own reviews, because that is what the map pack reads. Procedure content is written once and shared. Reporting breaks new patients out by location so you can see which office needs support.
Plainly and near the top. It is the question the front desk answers all day, and a patient who finds it on their own schedules faster. For fee for service practices the same space explains how payment and financing work.
New patients booked, where they came from, and calls from your Google profile. Rankings and traffic appear to explain those numbers rather than to replace them. Alongside it goes the plan for the next month and what we changed.
Next step
How many patients are overdue for a cleaning right now?
Tell us roughly that number, which procedures you want more of, and what software your front desk runs. We reply within one to two business days to set up a first call, and from there we map the route.
Let’s talk about your practice