What we write about
Search, AI answers, websites and the software a company runs on. Everything we publish starts in the work: a site that was not getting found, a task that ate a day every week, an assistant that recommended somebody else.
The English articles are being written now. Until they land, the longest piece of our thinking in English sits on three service pages, and each of them reads like a guide to how that work is done. The first articles pick up where those pages stop: what a technical audit actually turns up, how a buyer phrases a search at each stage of a deal, and what a week of automation work looks like from the inside.
SoftwareWhat team augmentation is, and how it differs from hiring a consulting firm
Both add engineering capacity, and the language used to sell them is close enough that buyers regularly sign the wrong one. The difference comes down to who ends up holding the work.
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SoftwareWhat a managed IT services contract really covers
Most contracts cover one kind of maintenance and bill for four. What to read in the scope, the response times and the exclusions before you sign.
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AI searchHow we measure whether an AI assistant names your company
The scoring formula in the open: 60% mentions, 25% position, 15% cited sources. How the prompt set is written, why every answer is archived with its date, and what we change once we know where you stand.
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EngineeringTeam extension or managed team: which one your project needs
Two ways to add engineering capacity, and the questions that decide between them. Also what goes in writing before anyone starts: allocation, notice period and the handover at the end.
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OperationsThe work your team repeats every week, written down as rules
How a rules-based job gets handed to software: which cases run on their own, which ones stop and wait for a person, and why we time the task before and after so the saving is a number.
Read the page →The archive is published in Spanish
Everything we have published so far is in Spanish: SEO, local search, site speed, content and automation. If you read Spanish, start there. If one of those pieces is the answer to something you are trying to decide right now, tell us which and it moves up the list. That is how the first few English articles are getting chosen.