Mobile app development, from the idea to the store listing
We turn your process or your idea into an app published on the App Store and Google Play, connected to the systems your business already runs. You see navigable screens before anyone writes code, installable builds from the first weeks, and the developer accounts go in your company's name.
- The developer accounts are in your name
- Source code documented, so any team can carry it on
- A navigable prototype before a line of code
- Installable test builds from the first weeks
Two reasons an app gets built
We start from your process or your idea rather than a template. In a company, the request almost always arrives from one of two directions.
Either it is an internal tool for your own team, like work orders in the field or stock counts in the warehouse. Or it is a channel for your customers: a private account area, a catalog with ordering, booking. Both ask for the same rigor, and both connect to the systems you already run.
Three ways to build it
Picking between them is part of our work, with cost and schedule on the table.
Native
Written specifically for iOS or for Android with Apple's and Google's own tools. Top performance and the fullest access to the device. The call when the app asks a lot of the phone.
Cross platform
One build runs on iOS and Android. Lower cost and a shorter schedule than two native builds, and it covers most business cases. Our usual recommendation when nothing forces native.
Web app and PWA
Used from the browser and installable on the phone without going through the stores. It fits when the app stays away from deep device features. Sometimes it is the honest answer to an app project.
Which of the three fits your case
The first technical decision is also a budget decision. This is the table we walk you through before we put a recommendation on the page.
| Criterion | Native | Cross platform | Web app or PWA |
|---|---|---|---|
| Build cost | Highest, two codebases | One codebase covers both stores | Lowest |
| Performance | As fast as the phone allows | Fast enough for almost any business app | Fine for lookups and light data entry |
| Access to the hardware | Everything the phone exposes | Camera, GPS, scanner, offline storage | Limited by the browser |
| How people install it | App Store and Google Play | App Store and Google Play | A link, no store review |
| Push notifications | Full support | Full support | Partial, and it depends on the OS |
| What you maintain later | Two codebases, two release cycles | One codebase | One codebase, no store submissions |
| Pick it when | The technical requirements are unusual | Most business apps land here | Internal use, opened now and then |

You talk to the engineer who writes your app
Cristian Fernández, CTO of STRADA DEV, leads the project from the prototype through to the store listing, and he is the person on your demo calls. Those go on the calendar between 8 and 11 a.m. Eastern, which is the stretch where both teams are at their desks, and feedback you send in your morning is in the build the same week.
When an app earns the investment
- Your crew works out in the field and still runs on paper, phone calls and text messages.
- You need to capture data on site, with a photo, a signature, a barcode or a location.
- Your customers reorder or rebook often and have no comfortable way to do it.
- A notification at the right moment changes how the day runs, or what gets sold.
- A web app covers it, because people open it once a month. We will say so on the first call.
- The business idea is still unproven. A prototype or an MVP comes first.
- What you need is a platform behind the scenes rather than a phone app. That is custom software development.
What a business app actually changes
Six things that change the week the clipboard goes away.
- Field work stops running on paper. Work orders, photos and the customer signature land in the office as the tech closes the job, so billing is not waiting on a truck to come back.
- Data gets captured where it happens. On the floor, on the dock, on the job site. Nobody keys the same numbers in again at five o'clock.
- Your customers get a way to reorder. Their catalog, their pricing, their order history, two taps from the home screen.
- A notification arrives at the moment it matters. A load is ready, an approval is waiting, a shift opened up. Nobody has to be watching an inbox for it.
- One record instead of three. The app writes to your ERP and your site, so the information exists once and everyone is reading the same version of it.
- It works when the signal drops. Data entered in a basement or out past the county line queues up and syncs when the phone finds a connection.
The developer accounts go in your company’s name
Apple Developer Program and Google Play Console enrollments are made in your company's name, with your company as the account holder. We publish through developer access on those accounts, the way an agency works inside an ad account, and you can remove that access whenever you want. The listing, the reviews, the ratings history and the build history live in your account and stay there. If you already hold the accounts, we work inside them.
The source code goes to you documented, with what another team would need to carry it forward. Apple and Google move their systems and their store requirements every year, so a maintenance scope and cost get agreed at launch, covering fixes, compatibility with new versions and security. Security sits in the design from the start, and a cybersecurity audit covers the systems around the app.
From the idea to the published app
- Analysis and scope.
We define the problem, the users and the smallest version that already earns its keep. You get a scope document with the recommended technical approach and a fixed price for the first phase.
- UX and prototype.
The scope turns into navigable screens before anyone programs. What comes back is a prototype you can open on your own phone and show to your team or your customers.
- Build in phases.
Short blocks with a demo at the end of each one. Installable test builds reach you from the first weeks, not at the end.
- Testing on real devices.
iOS and Android, across screen sizes, with real data. A release candidate and a fix list land before anything goes to the stores.
- Publishing and training.
We set up the store listings, submit the app for review on both stores and train your team. You get the app live and the documentation for it.
- What comes after launch.
A maintenance plan follows, plus a list of improvements whose order you set, each quoted as its own phase.
Two ways to contract the build
Turnkey project
We take the whole thing, from the idea to the published app, priced phase by phase. Each phase has its scope and its price in writing before it starts, and you pay against the deliverables in it. This is the usual choice when you have no engineering team of your own, or you would rather hand the project over.
Engineers inside your team
Senior mobile engineers work in your repository, on your board, under your direction. This is the choice when you already have a technical team and need mobile capacity without opening a role. The details are on team augmentation.
What we build it with
We pick the stack after we understand the problem, and we pick from tools with a large community and a long maintenance horizon. Your app stays on ground any competent engineer already knows.
- Native Android:Android
- Cross platform:Ionic
- Web and PWA:JavaScript, Vue.js, HTML5 and CSS3
- Backend:Node.js
- Databases:MySQL and MongoDB
- Infrastructure:AWS
- Version control:Git
- Store accounts:Apple Developer Program and Google Play Console, both in your name
Industries we build apps for
The app that pays for itself is usually the one that follows a crew around. Production and warehouse apps for manufacturers, driver and delivery apps for logistics, daily reports and punch lists for construction, shift and front-desk tools for hospitality, and one app across every site for multi-location operators. Each industry page lays out the processes we tend to solve there.
Three situations we see over and over
Illustrative, not case studies. One of them will probably sound familiar.
01Situation
A service company has techs in trucks all day and work orders still come back on paper, two days later, half of them unreadable.
What gets built
A work order app with photos and the customer's signature on the screen, wired into billing. The invoice can go out before the truck reaches the next stop.
02Situation
A manufacturer logs production on a clipboard and somebody keys the shift into the system after everyone has gone home.
What gets built
A tablet app at the line. Each run is logged where it happens, with a scan instead of a handwritten lot number, and it posts to the ERP.
03Situation
A distributor takes the same standing orders by phone every Monday morning, and two people spend the morning on it.
What gets built
An ordering app that opens on each account's own catalog and contract pricing, reads live stock, and lets them repeat last week's order in one tap.
What an app costs to build
Every app gets quoted on its own. These are the six things that move the number.
- How many screens the app has, and how much each one has to do
- Which platforms it ships on, and whether it is native or cross platform
- Integrations with your ERP, your site or the tools you run the business on
- How far the design and the user experience work goes
- Security requirements, and the privacy rules the data falls under
- Migrating the data that already exists, and the level of support after launch
Pricing comes after the scope, because the first version of an app and the fifth are different animals. We scope the first phase with you and price that phase, so you commit to a small number before you commit to a big one.
The proposal arrives in writing: scope per phase, price per phase, what is in it and what is not.
Why companies pick STRADA 360º to build the app
Picking a mobile development firm is picking who you will be calling about this app three years from now. Here is what we put in writing.
The same person from the prototype to the store listing. No account manager relaying questions.
The Apple and Google enrollments go in your company's name, and we publish through developer access you can pull at any time. Ratings and build history stay with you.
Documented code, a clean repository, and a handover packet. Nothing about the app depends on us still being in the picture.
If a web app covers what you described, or the idea needs a prototype before a build, you hear that on the first call.
Questions people ask before the first phase
These three come up on every first call about an app.
Tell us what the app has to doYour company does, and it goes in the scope document before the first phase starts. The enrollments are in your company's name, we publish through developer access you can remove at any point, and the source code is delivered documented. Reviews, ratings and build history stay in your account whatever happens to the relationship.
That decision is part of the work. As a rule, cross platform covers most business apps with one build, native is kept for demanding technical requirements, and a web app is enough for light internal use and lookups. The recommendation arrives with cost and schedule in front of you.
Yes, and that is how most of the business apps we build work. The app connects to your ERP, your site or your management tools so data syncs on its own and nobody keys it in twice. The integration gets analyzed on day one, and keeping it watched afterwards sits in managed services.
Native, cross platform or a web app?
That is the first decision, and it turns on how often someone opens the thing, whether notifications have to reach the phone on their own, and what you already have running. Tell us the idea. You hear back within one to two business days and we map the route.
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