Technical foundation
If Google cannot read the site, the rest does not matter. Architecture, URLs, speed and indexing come first, and whatever is blocking gets cleared before a word of content is written.
Digital marketing · SEO
SEO services you can follow month to month
Three things decide whether you show up: a site Google can crawl without hitting walls, pages that answer what people actually type, and other sites in your industry linking to you. We work all three. Every month you get a report with your own numbers and a short call to pick what comes next.
Search ConsoleGA4Screaming FrogLooker Studio
SEO
What search work does for your business
Someone is typing what you sell into Google today. If your pages are not in that result, the inquiry goes to whoever is. The work is to put your pages into those searches, and to make sure what the visitor lands on answers the thing they typed. A position you earn keeps bringing people in next month, with no cost per click attached to it.
Before anything on the site gets touched, we look at how your buyer phrases it. The words a trade uses in-house are rarely the words a buyer types, and that gap is usually where the reachable traffic sits.
Pages built for a search
Every page we add exists because somebody searches for it. We look at what your buyer types at each stage, then build the page that settles it, in the shape Google expects for that query.
Authority that holds
Positions stay put when other sites in your field link to you and the work does not stop. We earn relevant links at a pace that keeps the domain safe, and keep improving the pages that already rank.
Services
What the work covers
Every engagement opens with an audit and keyword work. After that we add the pieces your site actually needs, and the proposal says which ones before you sign.
Technical SEO audit
Architecture, indexing, speed, crawling and internal links. You end up with a list of what is holding the site back, ordered by impact, with the owner of each fix named.
Keywords and search intent
How your buyer phrases it at each stage, from comparing options to ready to call. Then we decide which page answers which search, so each page exists for a reason you can point at.
On-page and content
Titles, headings, copy and links on each page, so it answers its search better than whatever ranks there now. We write it, or we edit what you already have.
Authority and links
Links from sites that carry weight in your industry, earned at a pace that keeps the domain safe.
Local SEO
Google Business Profile, location pages and local signals, for the businesses whose customers search with a city or a zip code attached.
Visibility in AI answers (GEO)
With Seeklayer, our own GEO tool, we check whether ChatGPT, Gemini and Perplexity name your brand or only link your site, which sources they pull from, and what they say about you.
See generative engine optimization
Day to day
One lead on your account, reachable inside your working day
Stefan Valentin runs the SEO work and answers your email himself. Calls go on the calendar through noon Eastern, and first thing on the Pacific, so a question that comes up Tuesday morning is settled Tuesday morning.
Method
How an SEO engagement runs
Four phases, and at any point you know what is being worked on and why. This is what happens once you sign.
Month 1: the business, then the audit
A conversation about what you sell with the best margin, who buys it and how they find you today. Then we audit the site and research how your buyer searches. Out of that comes the list of what is holding you back and the searches worth a page.
Month 1 to 2: the plan
Everything gets ordered by impact against effort and spread across a monthly calendar. We also fix what gets measured, rankings, clicks and inquiries from search, so each report can say whether the direction is working.
From month 2: execution
We go into the site and make the changes: technical fixes, structure, content, internal linking. Development work is done by our own team, so an architecture change does not sit in a queue.
Every month: report and next step
A report built on your data: which positions moved, what traffic came in, how many inquiries arrived from search. Then a short call to decide what the next month covers.
Working with us
What the engagement looks like from your side
A plan you can see, in writing
The audit, the keyword map and the monthly calendar are documents you keep. Every task says what it affects and who owns it, so you can check progress without asking.
Search and development in the same team
When the audit says the architecture or the load time has to change, our web development team does it. One vendor to brief, one schedule to track.
Your dashboard stays open
Search Console, GA4, Screaming Frog and Looker Studio. The dashboard with your numbers is open to you any day, and the monthly report explains what moved.
Your consultant
Your SEO consultant: Stefan Valentin
I am Stefan. I run your project myself: the audit, the plan, the monthly report and the calls.
I came into search from design and brand work, and moved into SEO on projects for companies selling across several markets at once.
I have ranked sites in B2B, education, real estate and e-commerce. Most of my work now is international search and event search, where a sloppy structure or a late page shows up in the numbers faster than anywhere else.
You will hear what your site has, what I would fix first, and what is not worth touching at all. Then every month the data says whether the direction was right.
Stefan ValentinSEO consultant
Where we work
Industries we work in
Most of our search work is for companies selling a considered service, where one new client pays for months of the engagement. We run SEO for law firms, dental practices, healthcare groups, med spas, real estate, home services, financial services and insurance agencies. We also work with multi-location brands, online stores, SaaS companies and hospitality, and on the industrial side with manufacturers, logistics operators, construction firms and automotive businesses. Each industry page sets out the searches that matter there and the pages we build for them.
Questions we get about SEO engagements
Let’s talk about your projectTechnical work on the site, content for the searches we agreed on, internal linking, authority work, and a monthly report with a call. The mix shifts as the site changes. Early on it leans technical. Later it leans toward content and authority.
Stefan Valentin. He runs the account, does the search work, writes the report and walks you through it on the call. The person doing the work is the person on your call, and he is reachable in your working day.
Access to Search Console and Analytics, and if they are not set up yet we set them up. Access to the site. And an hour of your time to explain the business: what you sell with the best margin, and who buys it.
Both. The start is an audit and a plan, and that alone gives your team work it can act on. Holding and improving positions takes work every month: content, links, and adjustments as Google changes. Most companies start with the audit and continue on a monthly plan.
Yes, and we measure it with our own tool: which engines name your brand, which sources they cite, and what attributes they attach to you. That work has its own page, generative engine optimization.
Ads bring traffic the day they turn on and stop the day you pause them. Organic takes longer to build, and each position keeps working without a cost per click. Plenty of companies run campaigns while the organic work gains weight, then move the budget as positions hold.
We go through the data together every month. When an action is not moving positions or inquiries, it gets swapped for another one and you hear the reasoning. The plan follows your numbers.
Next step
Send us the site and what you sell
Tell us the URL, what carries the best margin and where you want to be visible. We will come back with what we see on the site, what we would work on first and what it would cost. We reply within one to two business days.
Let’s talk about your project