Catalaxy (Web)

Catalaxy is a cash intelligence platform for small and midsize companies. It helps a finance lead see the cash position, forecast it, decide on it and automate the repetitive parts. We work both sides of the project: the product itself and the site that explains it.

The challenge

Catalaxy solves a complicated problem for a demanding reader: the person responsible for cash at a small or midsize company. Nobody lands on that site to read adjectives. They land to find out whether the thing being described looks like their problem, and to decide inside a couple of minutes whether it is worth a meeting. Thirty seconds without understanding what the tool does and they are gone.

Which sets a hard constraint. The site has to say what it does, who it is for and why it can be trusted with a bank connection, in plain language, without asking the visitor to work for it.

The approach

We designed and built a multipage site around one idea: move the visitor from data to decision, in levels, by showing the product instead of describing it.

In levels means each page asks for only what it needs. The home page covers the what and the who. The product page gets into how it works. Each module has its own page for anyone who wants to go further. The visitor decides how much to read, and somebody who already knows what they are looking for gets there in two clicks.

The home page opens with animated brand gradients, a megamenu organizes the product, and app-style mockups show the platform running, with the motion easing in as you scroll. All of it on the product’s own design system.

Showing the product instead of describing it

Software sites have a habit of talking around the product. Catalaxy sells to someone who will open the tool every morning, so the site shows the tool. The mockups are the real interface, not an illustration of it, and the sections are ordered the way somebody evaluating it would ask: what is this, what does it do with my bank data, who else uses something like it, what does it cost, how do I see it.

That order is also what keeps the page honest. If a section cannot answer one of those questions, it does not need to be there.

What we shipped

A full multipage site: home, product page, one page per feature or module, plus security, plans, contact, legal pages and a custom 404.

• Security, treated as a product message. When you ask a company to connect its bank account, security is not a page hiding in the footer. It is part of what you are selling. So it gets its own place and it gets named specifics: regulated read-only Open Banking, encryption, data hosted in the EU, GDPR compliance.
• A technical base that holds. Fully responsive. Accessibility worked on properly, with a skip link, a real heading hierarchy, visible focus and aria on the decorative pieces. Animations paused off screen. An SEO foundation. Clean code, which is what lets the site grow as the product does.

The result

The site now presents Catalaxy with the clarity the product asks for: a narrative that explains dense territory without jargon, a coherent design system, and a base that is responsive, accessible and quick enough to keep adding to.

Project in progress: the site is not published yet. The platform behind it is covered in Catalaxy (Software).