Starting point
We start with your business: goals, customers, competitors and whatever you already have running, from the site to the internal systems. When that needs a proper look, the analysis is phase one.
Why STRADA
What it is like to work with us
Before you pick a vendor you want to know how they operate. So here it is: who you will be talking to, what we put in writing, and how a project moves from the first call to the first release. Same answers whether the job is your website, your marketing or your software.
Why companies pick us
Four reasons, all of them checkable
These are the ones that carry the most weight when a company decides to work with us. You can see every one of them on the first call.
- 01You talk to whoever does the work. The person designing your site, running your SEO or writing your code is in the call. No account manager carrying messages back and forth, so a question gets answered where it comes up.
- 02Your morning is our working day. Calls in your morning, Eastern or Pacific, sit inside our normal hours. On software engagements the engineers keep the same hours as your team.
- 03One contract, one company. You sign with STRADA 360 Digital S.L., a Spanish company, and the same contract covers whichever division does the work. Send over the NDA you use with your own vendors and we work under it.
- 04Technical depth where it counts. SEO worked in Search Console, GA4 and Screaming Frog. Sites on WordPress, WooCommerce and Shopify. Software under a CTO with more than ten years in backend and frontend.
Two divisions
Each team stays in its own lane
You work with the division that matches what you need, with its own team and its own lead.
- /01STRADA 360º · Marketing and web →Websites, online stores, SEO, Google Ads and content, so customers find you and pick you. Builds run to a fixed scope. SEO and advertising run month to month.
- /02STRADA DEV · Software →Custom software, apps, integrations and automation. Turnkey projects, or senior engineers who join your team and work in your repository.
- /03One shared standard →Both divisions work the same way: a written plan, direct contact with whoever executes it, and data behind the next decision.
Method
From where you are to the next step
A website, a campaign and a piece of software all follow the same route. The parts change. The order holds.
The route in writing
A proposal with scope, deliverables, schedule and price, signed before anything starts. Both sides know what lands and when.
Built in phases
We design and build in parts: the website, the content, the campaigns, the software. Every phase has deliverables you can review.
Measurement, then the next call
The measurement goes in with the work: GA4, events and conversions. We read it with you and pick what gets improved first. Software releases are planned the same way.
What you can expect
The answers you want before you sign
Every company asks a version of these five while it is choosing a vendor. Here is where we stand on each.
- 01Who am I talking to? The person doing the work. Whoever designs your site, runs your SEO or writes your code is the one on the call.
- 02What goes in writing? Scope, deliverables, schedule and price, all signed before anything starts.
- 03How does the work move? In phases. Each phase has its own deliverables, so you know what lands and when.
- 04How fast do you answer? Every message that comes through the site gets a reply inside two business days. Once a project is running you have the direct line of whoever is on it.
- 05What happens when a phase ends? We walk through what shipped, put the numbers on the table and pick the next step together.
How we work
We set the strategy. We execute with a method. And we measure every step.
Strategy, execution, results. A plan before anything moves, technical work done properly, and numbers to decide what comes next.
Ways of working
Pick how we work together
Three arrangements. On the first call we tell you which one fits what you are trying to do.
Fixed scope
For work with a start and a finish: a website, an online store, an SEO audit, a piece of custom software.
- Scope and deliverables in writing
- Price agreed before anything starts
- Delivered in phases you can review
- Ongoing maintenance if you want it
Month to month
For the work that never really finishes: SEO, local visibility in Google Maps, and paid campaigns.
- Priorities set with you, not for you
- Decisions backed by the numbers
- Measurement on every change we make
- Direct line to whoever does the work
Engineers on your team
For companies that need development capacity for the long haul, with engineers who work like part of your own team.
- Technical leadership included
- They work in your repository and your tools
- Decisions and handover documented
- Notice period and exit terms in the contract
Before you pick us
The questions companies ask while they are comparing vendors. If yours is not here, bring it to the first call.
Let’s talk about your projectWhoever does the work. On a website, the person who designs and builds it. On SEO, the person who runs it. On software, the engineers writing the code. A partner is accountable for the account.
Scope, deliverables, schedule and price. You approve it, we sign it, work starts. What depends on us goes in the contract. What depends on the market, such as how competitive your category is in Google, we walk you through with data.
STRADA 360 Digital S.L., a Spanish company. Our full registration details are in the legal notice. We invoice monthly in the currency that suits you and fit your accounts payable process, purchase orders and supplier portal included. Your AP team gets the documentation it needs for a supplier based outside the US.
Leave us a message in the form and we reply within one to two business days. First a call, to understand your business and what you are after. If it fits, a written proposal follows with scope, schedule and price. You sign it and phase one begins.
Keep reading
More about who you are hiring
Who is behind the work, and where we are taking it.
Next step
Ready to map your road?
Tell us where your business stands today and where you want to take it. We reply within one to two business days.
Let’s talk about your project